Our Story
Starwell Holdings
Starwell Holdings is a global private investment and operating company. We invest and build across real estate, operating businesses, alternative investments, and public markets.
Beyond capital allocation, Starwell acts as a long-term owner and active partner—founding companies, scaling platforms, and working alongside management teams to develop durable businesses and real assets. Our approach combines entrepreneurial execution with disciplined investment principles.
We focus on opportunities where long-term thinking, operational involvement, and strategic alignment can create enduring value across cycles and generations.
Business Focus
Starwell focuses on building and investing in businesses and assets where long-term ownership, active involvement, and disciplined execution drive sustainable value.
Our activities span four core areas:
Real Estate
We invest in, develop, and operate residential, commercial, and mixed-use assets, partnering with experienced operators and taking an owner-led approach to development, asset management, and value creation.
Operating Businesses
Starwell builds and scales operating companies alongside strong management teams, with a focus on businesses that benefit from strategic guidance, operational improvement, and long-term capital support.
Technology & Innovation
We back and help build technology-enabled platforms, with particular emphasis on applied technology, AI-driven solutions, and businesses that enhance traditional industries through innovation.
Public Markets & Alternatives
We allocate capital across public equities and alternative investments with a long-term, fundamentals-driven mindset, complementing our private market and operating activities.
Across all areas, Starwell prioritizes conviction-led investments, alignment with partners, and a hands-on approach that reflects our belief in building enduring value over time.
Strategy
Our approach combines long-term, disciplined capital with an operator’s mindset. We prioritize value creation through active engagement and strategic guidance.
Starwell Leadership

Amit founded Starwell Holdings to build a global private investment and operating company that combines long-term capital with operational execution.
His career spans technology, real estate, and civic leadership. He is the founder of Doss Israel Ltd. and shareholder in Doss Inc., Senior Advisor to the Mayor of Sderot, and a member of President Herzog’s “Voice of the People” initiative.
Amit continues to grow Starwell’s portfolio of platforms and partnerships, focused on building enduring value across cycles and geographies.
Partnership
We focus on selective, high-conviction investments where we can be thoughtful partners and long-term stewards of capital.






Legacy
Starwell builds on four generations of entrepreneurship, capital stewardship, and public leadership.
The roots of this legacy trace back to Max Factor, the pioneering entrepreneur who transformed the global cosmetics industry and built one of the most enduring consumer brands of the 20th century through innovation, craftsmanship, and an uncompromising standard of excellence.


They also extend to David M. Heyman, a distinguished philanthropist and business leader whose work helped shape modern philanthropic institutions, with a lasting focus on education, community development, and long-term societal progress.
In Israel, the legacy continued through the Buchman family, whose multi-generational involvement in business, real estate, and philanthropy contributed meaningfully to the country’s economic development and social fabric. Across decades, the family combined disciplined capital allocation with a deep sense of responsibility to the communities in which they operated.
Starwell is the modern expression of these roots — a capital platform and operational engine designed to create companies, develop real assets, and partner with exceptional operators. The underlying values remain constant: integrity, long-term ownership, and a responsibility to build things that endure.